LYNDALL MURRAY

C-Suite Marketing Consultant | Strategic Leadership in Sport, Entertainment, Tourism & Manufacturing

Lyndall Murray is a seasoned marketing professional with over 20 years of experience in strategic business management across sport, entertainment, tourism, and manufacturing. As the Executive Director at Rivertree Film, she has been pivotal in driving innovative projects and fostering stakeholder relationships. Lyndall's expertise spans various industries, with a proven track record of success in high-profile organizations.

Growing up in the Central West of NSW, Lyndall's entrepreneurial spirit was evident from an early age. She answered phones for the family plumbing business at 5 and started her first small business at 16, winning contracts for seasonal swim lessons. After attending Southern Cross University in Lismore, she pursued a corporate marketing career, working for Australia's biggest brands including:

• NRL Wests Tigers
• Austar Regional TV/FOXTEL
• AFL GWS Giants
• Village Roadshow Theme Parks
• Tourism Adventure Group

In 2015, Lyndall was appointed as the youngest ever female executive to the NRMA Holiday Parks management team as General Manager - Sales & Marketing. She has had direct financial management of start-up businesses to big businesses turning over $100M, along with managing a marketing budget of $23M. Today, her clients are small to medium-sized operations in the tourism, hospitality, and manufacturing industries as a business consultant.

Lyndall is known for her strategic vision and leadership, delivering exceptional results in brand growth and market penetration. Her ability to connect with consumers and drive innovative marketing strategies has made her a sought-after consultant in the industry.

Key Skills:

• Sales & Marketing Strategy
• Financial Management
• Stakeholder Management
• Leadership
• Digital Marketing
• Strategic Business Planning

Experience:

• Executive Director, Rivertree Film
• Line Producer/Production Manager, Washed Away Feature Documentary
• Founder, Backyard Sessions
• Chief Marketing Officer, Native Extracts Pty Ltd
• Group General Manager, Tourism Adventure Group (TAG)
• General Manager - Sales & Marketing, NRMA Parks and Resorts
• Senior Manager - Marketing, Digital & Strategic Partnerships, Village Roadshow Theme Parks
• Head of Marketing, GWS Giants
• Trade Marketing Manager, Austar Regional TV/Foxtel
• Marketing Manager, Wests Tigers Rugby League Football Pty Ltd
• Marketing Executive, Swimming NSW

Lyndall believes in investing in sport, tourism, and recreation, ensuring future planning balances the needs of business and human economic outcomes.

Committed to Community, Committed to Progress

As a fifth-generation Coraki local, Bianca Rayner carries a proud family legacy of community service. With roots in Coraki dating back to the 1800s, Bianca's deep connection to the region fuels her commitment to fostering growth and resilience in the Richmond Valley.

Advocate for Job Growth

A full-time working mum of two with a FIFO partner, Bianca understands the challenges faced by local families. She is passionate about creating job opportunities within the region to reduce the need for remote work, ensuring that families can thrive without having to seek employment far from home.

Experienced Community Project Coordinator

In her role as a Community Project Coordinator for a local non-profit organization, Bianca develops initiatives that respond directly to the emerging needs of the community. Her hands-on experience equips her with the insight and skills necessary to drive meaningful change.

Supporting Local Farmers

With a family history rooted in the Northern Rivers' primary production industry, Bianca is a staunch advocate for local farmers. She understands the challenges they face and is dedicated to representing their interests and securing their future.

Championing Disadvantaged Minorities

Bianca is committed to improving outcomes for disadvantaged minorities, particularly youth and families. Her vision includes:

• Agritourism: Bianca is passionate about restoring the primary industry branding of the Coraki/Bungawalbyn area as the birthplace of tea tree. She aims to play a pivotal role in the revival of the much-loved Tea Tree Festival of the 1990s.
• Sports Infrastructure: Advocating for investment in sports infrastructure to bring hockey back to Coraki, fostering a sense of community and promoting healthy lifestyles.
• Mentorship Programs: Bianca supports mentorship programs that create opportunities for growth and the acquisition of improved funding within community groups.

Key Initiatives

• Upgrading Community Assets: Bianca is dedicated to enhancing community assets, such as the Coraki playground, to improve social connection and provide safe, engaging spaces for families.
• Intergenerational Connection: Launching initiatives that foster intergenerational connection and give young people a sense of belonging in their community, such as expanding programs to include a youth mentorship program.
• Business Consultation: Ensuring improved consultation and accountability with local businesses during all stages of strategic and town planning.
• Disaster Management: Advocating for improved disaster management planning and flood mitigation strategies to protect and prepare the community for future challenges.

A Vocal Advocate for Real Change

Bianca Rayner believes in harnessing the voices of the community and amplifying their genuine needs. Having witnessed the strength in community first hand, she is dedicated to working as a vocal advocate to affect real change in the Richmond Valley.

I'm Samuel Allis, a father and the local business owner of Hemlock's Books and Coffee.

I would make a great advocate for the people of the Richmond Valley. Casino was my local big smoke for about 10 years while I lived in Tabulam, and I have called Woodburn home for 5 years. 

My job is connecting with locals, helping to empower the community spirit, and encouraging virtue through reading and connection. 

I believe the job of the local government is to put people first, prioritise their health and well-being, as well as the vitality of the bush, the rivers, farms, and local business.

I want to see our towns beautiful, our communities with a voice, our rivers healthy, and our industry strong. We need lower living costs and better community services. 

The values and policies I will be fighting for are community consultation; the people of the Richmond Valley have the right to be involved and informed. River health, for our fishermen and children who play there.

We need more mental health services to keep our communities safe, and I will push to increase the beauty and attraction of our town with more public art and bike trails, and spaces for families to enjoy and be proud of. 

But most of all, I want to work for you. You all know where I work, and I strongly encourage everyone to let me know what they want for the future of our towns and our children.

Yamandhu marang, my name is Kylie Maunder and I’m a proud Wiradjuri woman, blessed to be living breathing and learning on Bundjalung country for most of my life.

I grew up in a small village outside of Casino and have experienced first-hand the lack of supports and infrastructure for regional communities.

My background has been in Community Services in Disability, Family support, Aboriginal Engagement, Reconciliation and Aboriginal Leadership roles.

My goals and passions are educating and inspiring the broader community through culture, closing the gap on education, health, and support healing through connection.

I would like to see more spaces for youth voices across the Richmond Valley and path the way for our next leaders. I am part of many communities across the Northern Rivers and currently working in government for the Aboriginal Languages Trust.

I hope to incorporate First Nations perspectives and knowledge, particularly when it comes to tourism and Land Conservation.

I would like to see RVC’s footprint, one to inspire other Shires on meaningful change.

Nathan Scully is a dedicated father of three, with another on the way, and a proud Casino local before landing in Evans Head.

As a talented cricketer, Nathan's passion for sport runs deep. He is also a local butcher at Metcalf's in Evans Head, where he is known for his commitment to quality and community.

Nathan firmly believes in the power of strategic long-term investment in sports infrastructure and programs.

He advocates for initiatives that foster positive outcomes for youth, providing them with opportunities to engage in healthy activities and develop valuable life skills. Additionally, Nathan champions the benefits of sports for adults, promoting overall health and well-being within the community.

With a strong connection to his hometown and a clear vision for the future, Nathan is committed to making a lasting impact through sports and community development.

Dr. Hanabeth Luke is passionate about building resilience in rural and regional Australia.

Her research explores drivers of decision-making for strategic planning that integrates optimal information and approaches for supporting farms, land and community.

She was the Founding Coordinator of the SCU Courses in Regenerative Agriculture, and is Project Leader of two national research projects on farmer decision-making and developing indicators for regenerative agriculture.

Her work aims to reduce community and landscape vulnerability to weather extremes, increasing wellbeing and regenerative capacity through building and sharing knowledge among farmers, scientists and regional organisations.

She holds several voluntary roles including Founding Convenor of the Evans area Resilience Network, and on the Marine Rescue boat.